Announcing the Foxglove SDK, a unified toolkit that simplifies integrating your robotics stack with Foxglove. Read the full announcement →
Announcing the Foxglove SDK, a unified toolkit that simplifies integrating your robotics stack with Foxglove. Read the full announcement →
We’ve redesigned the Foxglove brand to better reflect our role as "The observability stack for physical AI."
When I joined Foxglove almost a year ago, Adrian, our CEO, asked me to explore how we could elevate our brand. During a long drive back from visiting customers in the East Bay, we talked about how the company had outgrown its current identity and needed a new brand that reflects where Foxglove is headed in the years to come.
The challenge Adrian and I defined was this: How do we create a brand for Foxglove that connects with a broad spectrum of robotics engineers, across varying levels of expertise, in a fast-moving industry being rapidly reshaped by advances in AI?
Today, Foxglove is used by thousands of robotics engineers across a wide range of industries, including defense, agriculture, healthcare, autonomous driving, and warehouse automation. An engineer using Foxglove might work at a multibillion-dollar company, or they might be an early-stage entrepreneur preparing to launch a startup that could reshape the industry.
I often say that robotics today is like the PC industry in the ’80s—capabilities are advancing rapidly, and we’re less than a decade away from having an intelligent robot in every home and office. Walking, talking robots like R2-D2 and C-3PO used to seem like science fiction, but with recent AI breakthroughs, they’re close to becoming reality.
- Adrian Macneil, CEO of Foxglove
After a month of product research, and some early design explorations that didn’t quite land, I focused on something that’s common to all of our customers: they rely on cutting-edge artificial intelligence to program how robots move through the physical world.
Robotics engineers think in terms of “degrees of freedom” as their robots navigate space, and I wanted our new brand to reflect this kind of spatial reasoning. The result is a new Foxglove symbol: an asterisk that implies movement along the X, Y, and Z axes. It echoes the orbital controls found in the 3D panel of our application and is easily recognizable to any engineer familiar with visualization tools.
The new Foxglove wordmark uses Transducer, a typeface that draws on mid-twentieth-century fonts like Microgramma and Eurostile, once staples of physical electronics such as stereo equipment, synthesizers, and early computers. We also updated the wordmark’s capitalization to better align with many of our customers, who often favor all-caps in their own branding.
The foundation of our new visual system is a refreshed Foxglove Violet, a shade that leans slightly blue, or what’s often called “blurple.” This color pairs well with the neutral grays in our palette and creates space for incorporating the vibrant hues that appear in our visualization tools.
To quote Adrian again: “The robotics industry is growing insanely fast, and it’s a great time to be building.” We hope the new Foxglove brand will grow and evolve alongside our customers as they build physical AI technologies that fundamentally transform how people interact with the world around them.
